Simple, affordable pricing for bulk WhatsApp messaging. Start free, then upgrade as you send more. Compare plans and message quotas for RowReach.
Start free and move up a plan when your monthly quota runs out, not before. There is no per-message charge and no per-conversation billing of the kind the WhatsApp Business API applies.
The WhatsApp Business API bills per conversation, requires business verification and app review before you can send, restricts you to pre-approved templates, and takes over the number you give it. Broadcast lists are free but require every recipient to have saved your number, send one identical message to everyone, and silently drop delivery to anyone who has not saved you.