Features — Personalized Bulk WhatsApp Messaging | RowReach

Personalize every WhatsApp message with merge tokens, media attachments and live preview. Send hand-written-feeling bulk messages from Excel or CSV at scale.

Written once, read as one-to-one

Column tokens, WhatsApp formatting, attachments and a preview of the real thing before anything sends. Write the message once with tokens where the details go, and every recipient gets their own name, their own dates and their own numbers.

Column tokens

Any header in your spreadsheet becomes a token. @name, @company, @invoice — whatever the column is called, it can be dropped into the message and is resolved per row when the campaign runs.

WhatsApp formatting and attachments

Bold, italic, strikethrough, monospace, emoji and lists all render as real WhatsApp formatting. Images, video and PDFs ride along with the message rather than being sent as a separate follow-up.

Saved templates and preview before send

Keep a message with its tokens intact and reuse it next month. Before anything leaves, a preview renders a real row from your own file, so you see exactly what the recipient will receive rather than a placeholder.